Marketing Content Specialist

Our client is looking for an experienced Marketing Content Specialist to create compelling technical content for a professional B2B audience within an innovative technology environment. In this role, you will translate complex engineering concepts into engaging marketing materials across multiple digital channels. Working closely with product, engineering, and commercial teams, you will help drive brand awareness, product adoption, and lead generation through high-quality technical content. Responsibilities Create high-quality technical content including blog articles, case studies, whitepapers, website content, user guides, reports, and product documentation. Translate complex engineering concepts into clear, engaging content for both technical and business audiences. Produce SEO-optimized content to improve organic visibility and establish technical authority. Ensure technical accuracy across all published content. Develop product-focused content for websites, social media, and digital marketing campaigns. Maintain and update website content using CMS platforms such as WordPress or Webflow. Support product launches, webinars, and marketing campaigns with engaging content. Collaborate with commercial teams to align messaging with business objectives. Create visual assets including diagrams, infographics, presentations, and product illustrations using Canva or Figma. Produce and edit short-form videos, product demonstrations, walkthroughs, and promotional content. Develop storyboards and scripts for technical product videos. Monitor content performance using Google Analytics (GA4) and other analytics platforms. Optimize content based on SEO best practices, user behavior, and campaign performance. Continuously improve content strategy through data-driven insights. Requirements Minimum 5 years of experience in technical content creation with a strong marketing focus. Experience within a technical B2B environment such as robotics, drones, industrial automation, or related industries. Proven ability to communicate complex technical concepts clearly. Strong understanding of SEO and digital content marketing. Experience with WordPress or Webflow. Proficiency with Canva, Figma, or similar design tools. Experience using Google Analytics (GA4) and content performance metrics. Ability to script or storyboard technical product demonstration videos. Knowledge of UAV systems, robotics, industrial automation, sensors, or hardware products. Experience creating content for engineers, operators, or technical decision-makers. Understanding of hardware, electronics, or industrial technologies. Highly autonomous with excellent organizational skills. Strong collaboration and stakeholder management abilities. Commercial mindset with an understanding of B2B sales processes. Creative, proactive, and detail-oriented. Benefits Permanent employment contract Fully remote position within the UK High level of autonomy and ownership Opportunity to work with innovative industrial and technology products Cross-functional collaboration with engineering, product, and commercial teams Dynamic, fast-growing technology environment